About us
At Sweet Deceits, we're all about feeling good
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Life's too short to deny yourself of your favourite things - especially when you have a sweet tooth! Our health-conscious founders (Ryan and Laura) have always tried to eat well to stay in shape and to feel their best, but dessert was always their weakness. they found that there was nothing readily available that tasted delicious and wasn't highly processed.
You know the feeling... you've finished your main meal, then you just need something sweet to satisfy your craving. Convinced that they could find a healthier solution, Ryan and laura set out to create treats that not only tasted amazing, but were made from amazing ingredients too.
they used whole food ingredients such as raw cacao powder, coconut blossom nectar and coconut flour, that were minimally processed to retain the natural goodness, and had the potential to create delicious desserts. After thousands of hours experimenting, they landed on their secret recipes. not only did they convince their difficult-to-impress parents, but soon customers began to tell them 'these are the best brownies i've ever had', and they knew they were onto something.
we started in 2015 from our parents' kitchens - fresh out of univesity with the world at our feet. after a few months of launching we were stocked in fenwick and holland & barrett, had worked with fitness First and the protein works, and had been invited to appear on dragon's den. Our aim was to create treats with better ingredients, that didn't compromise on taste. We sampled like crazy and this was the key... people couldn't believe they were made without refined sugar, gluten, dairy or any funky ingredients! Now you've got to taste it to believe it... use code 'TASTEtobelieve' to save 10% off your first order,